by Heba Elorbany
With the economic hardships the United States as a whole has faced in recent years, more and more fashionistas and fashionistos are finding it hard to score the fabulous designer pieces of their dreams. Even the glamorous fashion industry was not immune to economic hardships. The perfect solution on both ends? Designer collaborations! From Missoni for Target to Karl Lagerfeld for Macy’s, designers are making pieces available in wide-distribution stores at affordable prices. Unsurprisingly, the public is receiving these collaborations with arms wide open.
The most recent collaboration to hit stores was the Missoni for Target line, which was overwhelmingly successful. Shoppers camped out on site and on-line to access the newest pieces the moment they came out, resulting in huge amounts of sold out items across the United States. Demand was so large the Target website crashed, leaving desperate fans dismayed. The demand was unpredictably high and has led to high profit sales for Target (and even higher profit for shoppers who are reselling their items on eBay…but that’s a whole other can of worms.)
The Missoni for Target collection was part of Target’s Go International program, which aims to provide Target costumers with designer pieces at affordable prices. Past designers have included Proenza Schouler and Zac Posen. These designers were also very big hits in their own right, but we predict the next designer in this program is going to make a bigger splash.
Following a series of clue tweets that hinted at Target’s next designer collaboration, Target finally announced on October 3 that their next Go International designer will be Jason Wu. If the name sound familiar, it’s because he designed the first lady’s gorgeous one-shoulder inaugural ball gown.
About 24 hours after the announcement, Target released a sketch of a black ball gown that will be among the pieces for the collections. According to Fashionologie.com, Wu said, “my collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s. I’ve had an incredible experience partnering with Target, and I am looking forward to bringing these affordable designs to women across the country.” The designer will be making apparel and accessories (including handbags) for the collection, which is to be released February 5, 2012.
While Target is working to prevent Missoni-like issues with the release, H&M is also preparing for a massive collaboration. The store is teaming up with Versace for what is sure to be a heart stopping collection. Previews have already leaked on the Internet for the collection, which will be in stores in November.