by Chloe Karaskiewicz
In a room buzzing with music, photographers and eager fashionistas, a gathering crowd eagerly anticipates MODA Magazine’s final UW Fashion Week event. The crowning glory of a fashion-filled week, Friday’s show welcomed attendees at the door with a red carpet and photographers.
Union South’s The Sett, completely transformed into a veritable style hotspot, was filled to the brim with Madison’s best-dressed. By eight o’clock, all the tables were filled, the standing room had all but disappeared, forcing onlookers to line the steps and balcony around the stage. Shortly after, the lights went down, the music turned up and the show began.
The show, divided into two halves, showcased both popular lines and local talent. Starting the night out strong were selections from Ann Taylor, eagerly welcoming spring and the warm weather with bright colors for the weekends and the workplace. Next, Rent the Runway showcased bright coral and aquamarine. The Gap and New York & Co. followed, as well as four unique pieces by UW-Madison design student, Caroline Wilson.
With the first section of the show complete, a brief intermission became a rousing good time when the crowd favorites such as “Sweet Caroline” reverberated through the space. Flaunt Clubwear and Jazzman kicked off the second half of the show, followed by Libby Peterkort’s breezy, lavender designs. Local favorites Pitaya and Shoo also sent looks down the runway, but perhaps the most unique looks of all came from Rachel Frank Designs. The looks from this collection were especially edgy and included mostly looks in black, accessorized with slashed stockings and platform heels. A show-stopping peacock black dress caught everyone’s eyes and was one of the crowd favorites.
The evening ended with thank-you speeches by MODA executives, especially recognizing KJ Lyn—the show’s runway producer. With hard work and inspired leadership, the first MODA UW Fashion Week runway show made Madison feel like New York City for a night.
photos below by Larry Chua, Armando Vera, Alexis Fam Photography and Chad Christopher Palzkill