Style Icon: Brad Goreski

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by Daniel Jameson, Men’s Style Consultant

If you follow the menswear community from runway to street style, you undoubtedly know all about Brad Goreski. This rising fashion industry star has come a long way since abandoning his position as the iconic Rachel Zoe’s style director, catching his big break with his own reality show, It’s a Brad Brad World, this past fall. Now he’s on the road, traveling across the country for book signings of his newest work, Born to be Brad: My Life and Style So Far, which hit bookstores earlier this month.

In between all his personal spotlights, Brad continues to take on work as a celebrity stylist, preparing the stars for their own moments in the limelight. From humble beginnings with his only client, Jessica Alba, Goreski’s portfolio has grown to include stylings with the likes of Keri Hilson, and collaborations with GILT Groupe, InStyle and Kate Spade.

But Brad Goreski is a style icon in his own right, the very definition of menswear statement prep. As GQ aptly describes him, “the oft-shot street style MVP has never met a color he feared. Electric blue cardigan? Sure. Tangerine suit? Why not.” Though Brad definitely tones it down on occasion with looks of classic Americana, he’s typically styled with sartorial splendor, opting for bright colors and bold, high fashion pieces. He’s famous for the phrase “Pop of Color,” or “P.O.C.,” designating his masterful technique of weaving a splash of color into any ensemble. It’s no wonder, thus, that the celebrity has inspired a legion of young fashionistos, all looking with anticipation at what he’ll step out in next.

Get inspired with some of his famous looks below.


Channeling American sportswear, Brad chose to dress for Black Friday this past year with pieces by Michael Bastian for GANT, Dsquared2, Brunello Cucinelli, all anchored with a pair of Red Wings.
At an US Weekly party Mr. Goreski stepped out in a sequin blazer from Dolce & Gabbana’s Fall 2012 collection, an ensemble that earned him a spot on several Who Wore it Best? lists against none other than pop superstar Beyoncé.
Snapped by Tommy Ton, Brad shows off colorblocking perfection with bright yellow chinos, a navy blazer, and a pink shirt bringing it all together.
One of the many looks that earned him The New York Times’ title of “The Zelig of New York Fashion Week,” here Goreski is seen with a statement-making mix-media coat, printed scarf, and studded accessories.
But in the end Brad can still pull off a great, classic ensemble, working stripes and plaids like a true style icon.

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