by Danielle Zabrauskas, photos by Gabby Pedriani
It’s not everyday that you walk down Lake Street and see a crowd surrounding a sleek silver Airstream bus. So what better way to introduce Madewell’s brand to the UW-Madison campus?
For its denim road trip, Madwell is condensed into a portable boutique. Yet there is much more offered than just their well-known denim bar! The store-on-the-go makes sure to give potential customers the full Madewell experience. This includes a hair braiding station, personal styling and a range of special deals.
The fun continues with a sweepstakes in which participants enter to win five years’ worth of free jeans. Plus anyone can enter the contest by simply liking of Madewell on Facebook. I’d say this was a successful mid-day treat!