UW-Madison Grad Wins National Yoplait #SOGoodFashion Challenge
by Mia Hanekamp
The November issue of Marie Claire hits newsstands today. But as you’re flipping through this month’s issue, take extra notice of the ads. Gabrielle Pedriani, Milwaukee resident and recent UW-Madison graduate, was featured in a custom Yoplait advertorial as a result of winning Yoplait’s #SOGoodFashion Challenge.
Yoplait teamed up with Marie Claire magazine and Twitter for the Yoplait #SOGoodFashion Challenge, inviting consumers nationwide to tweet a photo of themselves transforming their look from “good” to “SO-good!” using the hashtag #SOGoodFashion. Pedriani’s winning submission was a picture of her wearing a look inspired by Yoplait’s ‘mixed berry’ yogurt flavor. She was chosen from more than hundreds of winners.
For more on Gabrielle, check out her winter look featured in our Street Smart post here!