Tweets, pins and posts: Social Media in the Fashion Industry

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by Marlee Katz, Fashion Writer

Status updates, tweets, pins and posts have become the way to keep up with the fashion world. Without Rebecca Minkoff’s Facebook posts, we wouldn’t have a clue about her upcoming sample sales. Without the Harper’s Bazaar Twitter account, we wouldn’t see exclusive sketches from this season’s Victoria’s Secret Fashion Show. Without Pinterest, we couldn’t easily collect all of our fashion inspiration in one place. And without Instagram, we would be completely out of the loop in knowing which Jeffrey Campbell Litas we absolutely need this season. Case in point, social media has completely revolutionized the fashion industry, and it’s imperative that we stay connected to remain up-to-date.


Facebook

All of us fashionistas know that the Nasty Gal or Minkpink ads that show up on Facebook are not by chance. With Facebook’s effective advertising platform, fashion brands have more easily expanded their brand’s recognition. Thanks to millions of “likes,” businesses such as Sephora and Burberry are able to advertise their brand and even engage their consumers on a personal level. After all, how many times have we posted on Marc Jacobs’ page hoping that maybe, just maybe, Marc himself would answer? The personal experience that Facebook advertising has given us with our favorite labels has arguably increased brand loyalty and propelled many new names into the mainstream.

Twitter

If you haven’t yet followed Fashion Week on Twitter, you are definitely missing out on the latest and greatest social media. With Twitter, whether you want to know who walked down the D&G runway, or who was sitting front row at the Marchesa show, you simply have to follow one of about a billion different fashion accounts, all keeping followers up-to-date with instantaneous news. Fashion personalities have also taken the social media by storm, and so if you’ve ever wanted to read real-time updates from the likes of @bryanboy or @OscarPRGirl, follow them and enjoy. Ultimately, Twitter allows us to never leave our computer or smartphone again to know what’s going on in the world of style.

Pinterest

Whether you prefer repinning Louboutins or pinning your latest fashion finds, Pinterest has created a frenzy of excitement in the fashion world. Brands have created their own pages, mood boards and contests via Pinterest. You can now make a board to share your favorite LBDs with the entire world. Pinterest has become a platform for inspiring fashionistas and showing your followers what you think is cool and what they must be looking at.

Instagram

Recently, Instagram has also become wildly successful, due to innovations such as Facebook’s sharing app. The ability to post photos on Facebook, Twitter and almost any other social media allows Instagram to connect with users instantly. Fashion insiders also use these photos to give fun, exciting behind-the-scenes perspectives to their followers, such as showcasing the diversity of oxfords worn by interns at Free People. Even cooler for us is when photographers and models post images from their remarkable photo shoots, all within seconds of wrapping up. By utilizing the variety of filters and sharing options on Instagram, the fashion world has more readily branded individual labels, all for our delight.

In our modern society, social media essentially makes the world go round. Without the basic necessities of Facebook, Twitter, Pinterest and Instagram the fashion world would probably stop spinning in its fabulous, this season, must have, Manolo Blahnik heels.

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