by Danielle Zabrauskas, Fashion News Correspondent
In recent years, H&M has captivated the fashion industry with a number of high-profile designer collaborations, including the likes of Versace, Marni and Lanvin. This year, the Swedish mega retailer continues to make waves by working with the high fashion French label Maison Martin Margiela, with whom they created a limited edition collection that launched on November 15th. In celebration of the collaboration, H&M held silent marches all around the world, from Paris to Singapore to over three hundred people parading the streets in San Francisco. All participants wore plain aprons while holding signs with the names of both brands. Now that the partnership has officially hit stores it will be interesting to learn how the event attracted customers!
With the economy still recovering, many designers are considering new and alternative ways to profit given the decrease in purchases of high-end items. Renzo Rosso, the founder of Diesel, has announced that he is considering the beginning of a jewelry line and venture in Japan. Because these items have a lower price point than that of a couture gown, they have a larger market. Creating and promoting accessories is not Diesel’s idea alone – Giorgio Armani has also announced plans to focus on sales of its accessories as well.
Donna Karan made a surprise trip to London this past week, and, being her first trip to the city in the past five years, she had a lot on her agenda! Donna visited her various stores and threw a number of events, including a cocktail party. She also focused on healthcare, inviting a select few to decorate papier mâché hearts. Even Francesca Versace, Donatella’s niece, turned up in support.
Every year countless hopeful designers enter for a chance to win the CFDA/Vogue Fashion Fund. This past Tuesday Greg Chait was named this year’s recipient. The prize includes an outstanding $300,000 and a mentorship from fashion elite. Chait’s brand, The Elder Statesman, which focuses on high-end knitwear, was named in honor of his late brother. He stated, “I was looking for a name that would honor him, and the Elder Statesman did just that.” Many are looking forward to what becomes of the young man’s designs.