Bloggers We Love: Tavi Gevinson

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by Marlee Katz, Fashion Writer


At only eleven years of age, Tavi Gevinson started her blog, Style Rookie. Her first post was on March 30, 2008:

“Well I am new here…Lately I’ve been really interested in fashion, and I like to make binders and slideshows of ‘high-fashion’ modeling and designs. I’d like to know of neat websites and magazines, so comments are welcome. I plan on posting pictures in the future, but for now, I’m just getting started. Yours truly, Tavi.”

Following her first post, Gevinson began posting, what one likes to call, selfies. Wearing her sister’s old shorts and mother’s sweater, Gevinson repurposed hand-me-downs into a belted dress ensemble.


From there, Gevinson’s blog took off, igniting a quirky teenage revolution in the fashion blogging world. Since that initial post, Gevinson has sat front row during New York Fashion Week next to Anna Wintour and has been interviewed and featured in Vanity Fair, Vogue, French Vogue and The New York Times.


Last year, Gevinson created Rookie Magazine, an online publication for young ladies featuring writing, photography, drawings, videos and contributions from 40 or so staff members and loyal readers. The idea began when Gevinson mentioned the possibility of a magazine on Style Rookie in April of 2010 and received an enormous response encouraging her to start the endeavor.

The magazine has three posts daily, which Gevinson plans a month ahead of time in order to make sure that all have relevancy and meaning. Over the past few years, Gevinson has interviewed Lena Dunham, and has featured Mad Men’s Jon Hamm in the Ask a Grown Man feature of Rookie Magazine’s site.


With the success of her blog and online magazine, Gevinson published a 352-page collection of articles, interviews, photo editorials and images from Rookie Magazine’s first year, which launched on September 4th, 2012.

Since Style Rookie’s beginning, Gevinson’s focus has shifted away from fashion to female activism and empowerment. In an interview with Vanity Fair in November 2012, Gevinson explained that, although fashion has become the way she thinks about everything, with time she has developed the many facets of Style Rookie and Rookie Magazine to include various other genres.

From appearing in Rodarte for Target’s commercial to speaking at the Metropolitan Museum of Art, Gevinson has had some amazing opportunities – and all of them before the age of 17. In 2009, Teen Vogue named Gevinson “The Luckiest Girl on the Planet” – and it seems to me they’re right.

Click through the gallery below to see more images of Tavi.

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