Street Smart: Frugal Fashionista

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by Paige Schultz, Fashion Writer

Emily Street Smart

‘Tis the tale of a broke college student: eating ramen, wearing layers instead of turning up the heat, and donning unfashionable, drab ensembles…Um no, I think not.

For anyone who has ever felt their budget has restricted their ability to dress well, your excuses stop here.

Enter Emily Hegland, a UW-Madison sophomore and the epitome of the frugal fashionista. Dressed in a full, high-waisted skirt with patterned tights and combat boots, Emily proves that it doesn’t have to cost an arm and a leg to look cute. Her secret? Thrift stores.

“I live on a budget so I love thrift stores. I especially love Goodwill. It’s the cheapest! But I also like ReThreads and St. Vinny’s.”

Now, before you turn your nose up at the idea of thrifting, you mustn’t forget the benefits these stores can offer, especially for those who prefer less contemporary trends.

Deriving inspiration from icons of the past, Emily playfully describes her style as “grandma chic,” though there is nothing grandma-ish about her. With her pixie-cut blonde hair and bubbly personality, Emily oozes charm like no other, proving that living on a budget can serve a fashionista well, and that oldie-but-goodie vintage finds are most certainly a “do.”

Here’s the breakdown:

Name: Emily Hegland

Year: Sophomore

Major: English and Communication Arts

Wearing: Cocoa Skirt – H&M; Floral Tights – Target; Combat Boots – Madison Sole; White Shirt – Goodwill

Personal Style: “Grandma chic”

Style Icons: “Twiggy, Audrey Hepburn, Lana Del Rey and Zooey Deschanel.”

Favorite Places to Shop: “I live on a budget so I love thrift stores. I especially love Goodwill. It’s the cheapest! But I also like ReThreads and St. Vinny’s.”

2 Replies to “Street Smart: Frugal Fashionista”

  1. so they buy everything except their top at corporations and then talk about thrifting? less talk about being fake trendy & more talk about destroying capitalism, please. also, dig n’ save is the cheapeset thrift store.

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