by Danielle Zabrauskas, Fashion News Correspondent
H&M has overhauled their flagship store in London, moving to fill a whopping 40,300 square feet, which expands the location to six floors from three. Interestingly, the store now manages to present a more boutique feel. Jewelry and handbags are now mixed along with the clothes. With menswear on the first floor, the rest of the five floors feature everything a woman may need. Events are planned throughout the opening weekend, including DJs and pampering stations.
Elie Tahari is the newest designer for the Four Seasons, having created new ties for its waiters. The fashion maven consulted with owners Alex von Bidder and Julian Niccolini on four different ties per season.
It seems even Diet Coke can become fashionable when spun through the hands of designer Marc Jacobs. He recently revealed the 30th anniversary packaging design he created for the brand. Featuring three decades of fashion, short films highlighting Jacobs’ work in the industry were also released at that time to help kick off the collaboration.
Macy’s and Teen Vogue have joined forces to create a new clothing line. Focused towards the magazine’s readers, the line will be sold in around 150 stores and online. With great price points from $20-$60 it is expected to be quite successful. Macy’s executive vice president of fashion stated that the brand is “another way we are reinventing our merchandise assortment for this important customer. The collection will provide…a compelling new reason for Millennials to visit our stores.”