Bloggers We Love: Emily Schuman of Cupcakes and Cashmere

by Emily Weiss, Contributing Writer

Art Deco AndrogynyWhat are a girl’s two most essential things in life? Undeniably, it’s cupcakes and cashmere. Pulling together trendy fashion tips, creative DIY projects, scrumptious recipes, and everything else in between, Emily Schuman’s blog, Cupcakes and Cashmere, covers it all. A former employee of Condé Nast, Emily created her site to celebrate the little pleasures in life, whether they may be fashion, beauty, food or interior design.

Unlike other blogs, Emily writes about a variety of innovative topics that other bloggers seem to lack. This makes her site truly authentic, an important quality to have in the blogosphere where millions of other web-savvy hopefuls give advice daily about things such as how to wear gold with silver or how to prepare the perfect Thanksgiving meal. An example of one of her most creative posts, would be her “Signs of L.A.” piece that highlights the “aesthetic details and design that make Los Angeles unique” with fabulous photography and detailed descriptions of the city.

Complementing her unique blogging topics, Emily often writes about more classic subjects as well. Concerning beauty, her take on the “smoky eye” is perfectly sultry, and when it comes to throwing parties, or rather Super Bowl celebrations, her food recommendations are spot-on – especially for getting the attention of men who cannot seem to take their eyes off of the game.

Yet undoubtedly the most notable section of Cupcakes and Cashmere is the fashion section with its affordable and realistic styles that anyone can emulate. From posts on why the turtleneck is making a comeback and how to wear a little black dress in three different ways, her tips are always representative of the latest trends and styles. Her blog emphasizes genuine style for the everyday woman as opposed to her competitors who advise their readers to wear Louboutins on the cobblestone streets they walk on every day. Ouch!

Beyond her web ventures, Emily released a book in 2012 called Cupcakes and Cashmere: A guide for defining your style, reinventing your space and entertaining with ease. Recognized as a best-seller, Emily traveled the world on an international book tour to promote her book. Thus, as can be seen by the overwhelming respect that Emily’s blog has received, Cupcakes and Cashmere is more than just a fashion blog – it’s a lifestyle blog. Get lost for hours and check it out for yourself by visiting Cupcakes and Cashmere today. Don’t worry, homework can wait. After all, these are the essentials we’re talking about.

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Photo Credit: Cupcakes and Cashmere

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