Let’s Get Political: Fashion’s Role in This Year’s Presidential Election

by Katie Gans, Fashion Writer

Do politics have a place in fashion? Well, duh. Whether you notice it or not, fashion is a part of your everyday life and politicians and activists alike are taking advantage of that. Fashion designers are also in on the deal, and it’s working. From the gossip about politicians’ style, to DIY and designer-backed nominee merchandise, this year’s presidential election engendered quite the relationship with the fashion industry early on.

Possibly one of the most successful fashion x politics collaboration this political season is Hillary Clinton’s “Made for History” project. The project consists of a collection of unisex tees designed by names like Marc Jacobs, Tory Burch, and Maxwell Osborne and Dao-Yi Chow of Public School which can be purchased on Hillary’s merchandise website. Each designer put their own unique twist on their tee to show their support for Clinton. Not only are these shirts a super cute way to voice your vote, they’re also reasonably priced given the names on the labels; $45 for a Marc Jacobs tee-shirt, is this real life?

qz.com
qz.com

Smaller, but successful collaborations are also available in support of democrat-socialist nominee, Bernie Sanders. Emily Oberg, Instagram sensation and Editorial Producer for Style at Complex, recently dropped a collection of “I Feel Like Bernie” tees, inspired by Kanye West (but at $20, without the Yeezy price tag). The white, short-sleeve tee-shirts are marked with Ye’s classic gothic script of The Life of Pablo merchandise on the upper left breast with “I Feel Like Bernie,” and on the back with, “Feel the Bern.” Although you may not recognize Oberg’s name, these shirts sold out almost instantaneously. And if you weren’t able to get your hands on one, she is hinting at another drop soon.

bigcartel.com
bigcartel.com

Even Donald Trump took a stab at fashion this election with his “Make America Great Again” merchandise, and most popularly, that god-awful, red hat we hope people are wearing as a joke. The merch was quickly trolled by comedian John Oliver, who took his own spin on it with “Make Donald Drumpf Again” hats, which you can buy here. Oliver adds that “all hats are being sold at cost, because we know nothing would irritate him more than someone choosing not to make a profit.”

fortune.com
fortune.com

Whichever candidate’s merchandise you choose to flaunt, it is incredibly important that you exercise your right to vote, and we strongly encourage you to do so this upcoming November!

Cover Photo

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