The Liquid Lipstick Lowdown

by Cassie Hurwitz, Lifestyle Staff Writer

Photographed by Serena Steinfeld


Lipstick: That shiny silver tube that you dug out of your mom’s purse and stared at lovingly. It is the ultimate finishing touch to any outfit, the best teeth-whitener and the epitome of glamour.

However, a twist on this old classic now owns the spotlight. Welcome liquid lipstick.

Thanks to a member of the Kardashian-Jenner family (you know the one), liquid lipsticks are one of 2016’s hottest new trends. Almost every brand imaginable now owns a version of the craze, making it impossible to decipher the good from the mediocre.   

An ideal liquid lipstick applies like a gloss, but creates a matte finish and creates long-lasting color. Through eating, drinking, talking and living, these products should stick to your lips like glue. If you have a long day of school or work and will not be home for hours, liquid lipstick will be your best friend. Additionally, they inhabit a very wide price range, ensuring that every budget has an option. Finally, keep in mind that liquid lipsticks are meant to be dry. This feature ensures that their matte effect lasts all day long. This dryness might take some getting used to, but the payoff is worth it in the long run.

Not sure where to begin with this trend? Here are seven liquid lipstick options (pros and cons included) that can help you pick your best option. It is like speed dating but with makeup.


The Original:


Kylie Cosmetics Matte Lip Kit – $29


The trend all began with Kylie Jenner’s Lip Kits which come equipped with a liquid lipstick and matching lip liner. This brand is best for someone with a little extra cash to spend who loves gorgeous packaging and wants to have a precise application. Starting with the lip liner, this product allows you to trace the exact shape of your lips (or even exaggerate them slightly). Plus, it will add to the lasting power of the liquid lipstick. Basically, it takes you from an A, to an A+.


The High-End Options:


Anastasia Liquid Lipstick – $20


This is another popular option that costs slightly less than Kylie’s, but is still on the high end of the spectrum. This product’s small, handbag-friendly packaging is perfect for the girl with the on-the-go makeup collection. If classic pinks and nudes are your favorite shades, this version is the one for you.




Kat Von D Everlasting Liquid Lipstick – $20

If you are interested in wildcard colors like black, blue and purple, Kat Von D is perfect for you. While the shade selection includes typical pink, nude and berry shades, this product’s unique feature is its potential to create daring looks that take you out of your comfort zone. No matter whether you choose a class or unconventional color, rest assured that this product’s stay-in-place formula will keep your lips looking perfect all night long.


The Budget Buys:



NYX Lip Lingerie – $7

If you find yourself knee-deep in student loans or are apprehensive about trying this trend, try out this reliable but budget-friendly option. The Lip Lingerie line has a more limited color selection, but is perfect if you have trouble deciding on a shade when you’re overwhelmed by option (or if you generally like nude lipstick).



ColourPop Ultra Matte Lip – $6

This is definitely the brand to watch if you want a huge color selection, ranging from neutral to bold. You can try at least four of these products for the price of their high-end equivalents. Not to mention, ColourPop’s liquid lipsticks are just as matte and long lasting. If you are looking for wild colors: don’t worry, you’ll find those on their site too. Impress your friends by rocking green or blue on a night out, or save them for your next fun costume party.

The Ones to Avoid:


Maybelline Color Sensational Vivid Matte Liquid Lip Color – $8

While some drugstore buys are bargain treasures, some are a complete waste of money. The name of this product claims that it applies matte, yet it never completely dries and, therefore, does not last very long. Opt for a different version if you want a true liquid lipstick formula.


L’oreal Infallible Pro-Matte Gloss – $10

This product has a similar effect: it does not last nearly long enough to be on par with some of the better matte liquid lipsticks. While there are some great color options, this version fades throughout the day, especially after eating and drinking. Save your money, and go for one of the other budget buys instead.
Liquid lipsticks are a fun, new way to wear lip color. There are options for every budget and tons of shades to explore, plus they are perfect for long days. Pick one up at Sephora, Ulta, or your local drugstore, and see why the world has fallen for the liquid lipstick trend.


Image Sources: 1, 2, 3, 4, 5, 6, 7

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