SCROLL AND SHOP
There are few things that are worse than seeing something you desperately want on a brand’s Instagram account but then not being able to find it on their website. Luckily, this problem will be nonexistent if Instagram’s latest feature succeeds. According to The Zoe Report, next week, Instagram will be trying out a new feature that will allow users to shop right from the app. Products and their prices will be linked to each item, so users will be able to purchase them with a quick click. Brands such as J.Crew and Michael Kors are among the first to try it out.
Holiday parties are the perfect occasion to dress up for. As far as timeless party dresses go, the sustainable brand Reformation always has beautiful yet effortless pieces that are sure to turn heads. Their holiday campaign for 2016 features model Andreja Pejic wearing gorgeous silks and bold feathers. In an interview with Yahoo Style, Reformation’s entrepreneur Yael Aflalo explained why this transgender woman was the perfect choice. Reformation is encouraging all of the cool girls who are not afraid to break stigmas to join the #RefBabe squad this holiday season.
RECYCLE WITH PATAGONIA
According to WWD, the outdoor brand Patagonia is trying out a sustainable and almost entirely recycled line of clothing. The line is called Re\\\collection. The pieces are designed to be warm but are also recyclable when necessary. The materials made from polyester and wool are 100 percent recycled and the zippers are 80 percent recycled. The line has both men’s and women’s pieces.