Fashion News Recap: Asian designers in Milan, Aerie swimwear & Donda by Kanye
Milan Fashion Week Looks for Fresh Talent Abroad
“The need for generational change is essential, but we tend to disregard it in Italy and be a bit institutional — I have to admit it,” Giorgio Armani acknowledges to BOF. Due to the long tradition and pride in the ‘Made in Italy’ mindset of Italian designers, Fashion Week Milan has been reluctant to add new designers to their show. But now a slew of international talent, especially from the East, are being scouted and invited to the show, bringing in a new generation of fresh designs and energy. With London being the dominant FW platform, Milan looks to compete with this new approach. Summarized clearly with this quote from Sara Maino, senior editor of Vogue Italia and head of Vogue Talents, “London has been doing it very well for 10 years, but now it’s very hard to be a young designer in London — and in London it’s more of an emphasis on European designers. [London] is so much more expensive for them, as smaller labels. In Italy, for the moment, it is very important to make it international” (BOF).
Aerie Wants to be the “It” Brand for Swimwear
Since Victoria’s Secret withdrew from the swimwear scene, there is now approximately $500 million up for grabs in that market sector. Aerie, a teen clothing brand that has been doing quite well compared to its competitors, such as Abercrombie and Aeropostale, due to its ‘be real’ campaign, is looking to take over the swimwear market share. “I feel like Aerie can own the swim business,” Jennifer Foyle, the label’s global brand president, told CNBC. In addition, they plan to open 50 new stores around the US.
Kanye to Release Make-up Line
Not exactly fashion, but Kanye West, famous for his Yeezy seasons, is to release his own cosmetics line. According to Buzzfeed, he has already filed the paperwork for it and plans to call it “Donda” after his late mother who passed away in 2007. No news other than the confirmation of the brand has been released, but he will take pointers from Kylie (bet).